Strategic Digital marketing planning

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Description

Explore How to build your overall digital strategy and dive deep into building your specific online Digital Brand Identity and Equity& Social Media Management plan

Planning and developing a digital strategy Foundation:
• Situation, market, competitor positioning analysis
• Setting objectives, KPI’s and feedback to refine the marketing mix SEO Strategy SEO planning process Set your strategy for a year
• SEO tools for each phase Workshop
Social Media Management plan
Set your social media strategy across social network
• Workshop Media planning and media buying
• Role of media buying and media planning
• How to set your budget
• Budget distribution across digital channels
• Media plan template
• Workshop
Set your Digital Marketing Plan
• SOSTAC Planning model
• Digital Media Marketing tactics
• Digitizing your Offline Activities tactics
• Monthly report
• KPIs
• Project

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