Social Media Diploma



Buyers Journey
Marketing Mix 4ps
Difference between Marketing and Sales
Marketing Strategy Using SostacModel:
How to make market research
Competitive analysis
Know your current situation in the market
Know your audience
Put “ SMART” objectives
Put a marketing strategy
How to put KPIs
Social Media Platforms ( Facebook, Instagram, Twitter)
How to create accounts on different platforms
Make professionals pages
Make successful campaigns
Ads on Facebook and Instagram
Different Types of Ads and when to use every type
How to avoid closing your accounts
Analyzing your Ads and improving your next campaigns
Content Creation:
How to write content
Different typs of content
How to make content plan
Basics of designing
How to make Social Media Design using “ Cavna”
Discussion for successful boosted Posts
Tips and tricks to be a freelancer in this field
Project in the end of the diploma to hands on experiences
Project is an article you wrote and will be published on IMC website


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