Social Media Diploma



You will study the following:

Buyers Journey
Marketing Mix 4ps
Difference between Marketing and Sales
Marketing Strategy Using SostacModel:

  • How to make market researchCompetitive analysis
  • Know your current situation in the market
  • Know your audience
  • Put “ SMART” objectives
  • Put a marketing strategy
  • How to put KPIs
  • Social Media Platforms ( Facebook, Instagram, Twitter)
  • How to create accounts on different platforms
  • Make professionals pages
  • Make successful campaigns
  • Ads on Facebook and Instagram
  • Different Types of Ads and when to use every type
  • How to avoid closing your accounts
  • Analyzing your Ads and improving your next campaigns
  • Content Creation:
  • How to write content
  • Different typs of content
  • How to make content plan
  • Basics of designing
  • How to make Social Media Design using “ Cavna”
  • Discussion for successful boosted Posts
  • Tips and tricks to be a freelancer in this field
  • Project in the end of the diploma to hands on experiences
  • Project is an article you wrote and will be published on IMC website


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