Google Ads course


Advertising on Google is the main part of Digital Marketing. Google empowers businesses with very effective tools to reach their consumers wherever they are,,

You will study the following in this course:
Overview, Terminologies, Objectives
-What is Google Ads
How it works, Benefits,
How to use it-Types of Campaigns ––Search, Display, Videos
-Google Ads Levels (Account, Campaign, Ad Group, Keywords, Ads)
-Ad position & Ad rank factors-Bidding Strategies (manual & Automated)
-Campaigns Structure & implementation ” Search, GDN, Videos”
-How costs and budgets calculations
-Different ad formats available-Different targeting methods available-Keywords& available match types & Ad Extensions
Best Practices
-Quality Ads for each Campaign’s type
-Campaign’s enhancement & Optimization tactics


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