Digital Marketing Diplomas

Category:

Description

You will study the following:

Social Media Analytics& strategy

  • Introduction to Social Media
  • Social Media Listening:
  • Crisis Management for Social Media:
  • Social Media Monitoring:
  • Facebook analytics and page creation

 

  • Social Media Plans & Strategy

Content creation technique

  • Online buyer persona
  • Online buyer personaNews jacking & Real-Time Marketing Tactics
  • Content Creation process
  • Content Planning

SEO

  • Google ranking factors 2021
  • Technical SEO Tactics
  • Technical SEO Tools
  • Keywords: The Foundation of SEO
  • Content Optimization
  • Link-Earning Strategies
  • Measuring SEO Effectiveness

Facebook & instagram ads

  • Facebook audience insightsCreative hub tips
  • Facebook ads types
  • Engagement ads tips
  • Video views tips
  • Awareness tactics
  • Target optimization tactics and how to reach the right customers
  • Traffic to website tips
  • messenger ads
  • Lead generation tips and tricks
  • Budget optimization and how to achieve the maximum results with the lower cost
  • Custom audience
  • Lookalike audience
  • Instagram ads from the app
  • Ads reporting

Google ADS

  • Google advertising landscape
  • How to setup your google account
  • keywords planner
  • Search Engine ads tips
  • Campaign structure
  • ad group tactics
  • keywords tactics
  • budget optimization
  • Search Engine ads advanced tips
  • bidding strategies
  • ad extensions tactics
  • landing page optimization
  • Display advertising tips
  • YouTube ads tips
  • Display planner tips
  • Ads reporting

Digital Brand strategy

  • SEO Strategy
  • Content Planning tactics
  • Media Planning
  • Media Buying tips and tricks
  • Project

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