IMC Methodology is a mix between learning and practice. Without academic learning, a learner cannot understand how to do his responsibilities and tasks. Without practice, what is learned is just some inapplicable information and cannot be used in what is useful for the learner’s own needs. IMC Academy educational methodology is based on the balance between both the know-ho and the do-how in order to build the appropriate mindset and skills needed for a Digital Marketer,Thats why IMC Academy blends both an interactive method of delivering knowledge with a lot of hands-on activities. There is also a lot of checking understanding to correct any misconceptions the learner may have.